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Tourism Best Practices – Week of April 16

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVBs look to enhance their communities in unique ways… McPherson (KS) through Barn Quilts The CVB hosted an event to paint barn quilts so more would be in the community. The Springfield (IL) CVB partners with the state to re-open Historic Lincoln Offices. The Bloomington-Normal (IL) CVB shares the cost of a sports marketing study.   Kalispell (MT) hosts an event to boost international tourism Shreveport-Bossier (LA) hosts… 

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Email Marketing – Best Reads Week of April 9

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Overlook the Power of Email? This article explains why marketers should not overlook the power of the email channel, and why it should be considered holistically among brands’ entire marketing and media mix says. Before you start email campaigns, set goals. To help set them, 2018 Email Marketing Goals [Infographic] From an email benchmark report, a range of key findings which can help you optimize email performance in line with broader usage trends. Don’t call… 

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Tourism Best Practices – Week of April 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tug Valley (WV) CVB looks to open pop-up art gallery Cabell-Huntington (WV) CVB to Install “Functional Art” Brochure Rack at Airport Emerald Coast CVB (FL) installs a 210-gallon saltwater aquarium at their Welcome Center Destination Niagra helps with a local park; adds branding to park. Hilton Head looks to expand tourism on bicycles Jefferson City (MO) CVB funds development of attraction (old prison) through concert The Perry County… 

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Musings of Our 500th Marketing Blog Post

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We don’t brag much. We don’t boast about completed projects. We probably should. Heck, we know our portfolio needs updated. We try to keep our pride in check. But allow us to reflect for a moment as we hit a milestone – our 500th blog post! Who knew there was that much to write about! Stephen started sharing summaries of TIAK board meetings with members. Then it was summaries of conferences for colleagues in smaller offices that may not have had it in their budget to go to conferences. Those were shared via email. The first blog post online was a post about character. “I like that actually,” reflected Stephen. “At… 

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Tourism Best Practices – Week of April 2

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs look to high tech for marketing… Johns Creek CVB (GA) Unveils Virtual Tour Of City Dutchess Tourism (NY) Offers Virtual County Road Trip Monterey CVB (CA) looks to live chat Other CVBs lead destination development: Alton (IL) proposes a $2M Gondola to the Riverfront City Halifax County (NC) Convention and Visitors Bureau leads wayfinding signage program Visit Glendale (AZ) expects to spark tourism with relocated offices How… 

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Email Marketing – Best Reads Week of March 26

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Seven Reasons Why Email Marketing Isn’t Dead One thing is for sure – email marketing is definitely not dead. It is still a profitable campaign if you know what you’re doing. Here’s How You Can Use Email Marketing to Enhance Customer Loyalty to Your Business Seven ways to use emails to increase and improve the levels of loyalty customers have to your business. Effective Email Strategies for Startups Marketing on a Budget Give… 

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Tourism Best Practices – Week of March 26

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. A LOT of DMOs engaging in destination development… $8.5M Sports Project Starts at Osterland funded in part by CVB Kankakee CVB pushes a bike share program for visitors Waco CVB erects kiosk to help tourists navigate through destination CVB leads clean up efforts of ATV trail in Mercer County (WV) The New Orleans CVB will host a job fair for the tourism industry Rossford (OH) CVB hosts a fishing… 

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Social Media Checklist for LinkedIn

  • 3 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through several posts, we’re going to provide a simple weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out and see your… 

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Email Marketing – Best Reads Week of March12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why You Should Start Using Email Marketing in 2018 Reasons why you should start using email marketing for your content marketing and SEO campaigns in 2018. Small Business Guide to Email Marketing What’s the most effective digital marketing tool? Many still swear by the humble email – but only if you do it right. 4 Email Marketing Tips: How to Create Engaging Emails and Get Them in the Right Hands Read… 

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