Marketing - Back To You Marketing

Email Marketing – Best Reads Week of January 21

January 25, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: If you’re just starting in email marketing, know Effective Email Marketing Requires Planning Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel. Besides planning, The One Thing That Will Improve Your Email Marketing in 2019 It’s reported that up to 30% of your email list consists of bad contacts. What do you do about it? There’s three other email trends. Constant Contact…

January 23, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: First of all, understand How People Interact on Social Media in 2019 The Manifest surveyed 627 social media users to learn how often they access social media, the content they post, and the channels they most frequently use. Other data and opinions lead other marketers to profess Why Instagram Matters Now More Than Ever What makes Instagram so special? Why is it a social media platform worth investing time and money into? Click thru to the story above. Get…

January 22, 2019
1 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: With all the “2019 Trends” articles this time of year, perhaps prudent to remember Trendy Ideas Should Never Overtake Basic Customer Service, Experience Key word from the article above, “basic.” Your customer service can be overzealous. When Overzealous Customer Service Fails the Customer Perhaps it’s okay to be over the top with emails to customers like this pet company did. Dan Gingiss calls it the “best customer service email ever.” Oh, and the customer IS always right.…

January 21, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Campaigns launched by destination marketing organizations include, Brand USA’s Storytelling Campaign Kashmir’s “aggressive marketing campaigns” Winchester-Frederick County CVB’s social media / T-shirt promotion In destination development, Vietnam looks to golf Springfield (OH) uses murals And we love that DMOs are include assisting partners in their practices. Workshops, grants, and research. Elizabeth City CVB…

January 18, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Craft Better Business Emails Five simple tips to help you get the most out of your email marketing. Email Marketing Best Practices for Boosting Engagement and Generating Sales Leads Keep the tips in the article above in mind to increase your odds of generating meaningful, productive leads with your emails. How to Integrate Email Marketing with Your Social Media Efforts 10 ways to harness the power of both mediums and maximize your marketing. Why Your…

January 18, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: We all know the goal of any marketing – sales. Here’s How to Use Social Media to Drive Sales Five tips for making the most of your social media presence and using it to drive sales. One way to measure success is of course, sales. Others? Mentions. What Are Social Mentions and How to Track Them Here’s How Major Brands Measure Social Media Impact Measuring social media ROI can be difficult, and the challenges are in some ways unique to…

January 17, 2019
3 min read

What were your peers reading in 2018? Of the top 10 most-read blog posts by Back To You Marketing, only one was not about social media or email marketing. Video content ideas was the 7th most read article this past year. But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2018. #10 – Social Media Check-list for LinkedIn – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on LinkedIn. #9 – Before You Hit Send Email Checklist – After a mistake with our own email,…

January 16, 2019
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Destination development is often only considered development of an attraction, way-finding signage, etc. Miami is expanding destination development to include workforce through the HEAT Program Hospitality Employees Advancement and Training. South Florida hotels get the qualified local cooks they desperately need, while residents of some of Miami’s poorest communities get good paying jobs…

January 15, 2019
1 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why talk customer service? Understand poor customer service killing your business. The author shares her experience with a bank. So we can either learn from bad examples, or good examples yes? Then learn how customer service creates the experience at this Ranch. Need more examples? How about these four? More? Here’s 2,019 Ways To Improve Your Customer Service Experience In 2019 Micah Solomon starts with 9 ways you could go about improving your customer service as we head into 2019.…

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Email Marketing – Best Reads Week of January 21

Customer Service – Best Reads Week of January 21

Email Marketing – Best Reads Week of January 14

Customer Service – Best Reads Week of January 14