mobile - Back To You Marketing

Social Media – 25 Trends and Sites to Watch; 38 Other Tips

May 9, 2016
2 min read

As they say, “why recreate the wheel?” and when it comes to social media practices, it’s okay to watch popular or successful accounts, see what they’re doing and try to emulate. If you truly struggle with your campaigns, take a look at these first two articles to learn how you might “do” social media better: 20 Popular Social Media Sites Right Now (The article) profiled 20 most popular social media websites so you can now make informed marketing decisions. 5 Trends from Social Media Marketing World 2016 Here are five of the biggest trends discussed at Social Media Marketing World.…

April 26, 2016
4 min read

We all know the social media statistics: 198 google billion posts on Facebook, 55 quaple million tweets, 127.4 hoople billion pics on Instagram, and more pins than all of Oklahoma and Iowa’s wrestling programs combined. Social media is today what websites were in the 90s meaning if you’re not on social media, well, you’re not in business. But social media is, well, social. Try this: ‘sō shəl (verb) to design activities in which people engage with each other for pleasure – or in your situation – commerce! You won’t find that in Websters but we should. I have noticed a…

April 19, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share more than 35 hacks, tips, suggestions and how tos: 20+ Social Media Hacks and Tips From the Pros In this article you’ll discover 25 ways to improve your marketing and save time. Tips for Creating Impactful Videos for Social Media #SproutChat dove into key tactics and tips for successful videos for social media. Here are a few pointers to get you started. 8 Ways Social Media Can Help Launch New Products How you can leverage social media in your product launch?…

March 22, 2016
5 min read

QR Codes… (Quick Response Code). They’re the little squares with dots. (See below.) A consumer scans the code with their smart phone and, well, in most cases, becomes very disappointed in the results! Most of the time we’re only being sent to a website – and most of the time, the websites aren’t even mobile friendly. One gets the desktop version of the website that is difficult to read and navigate on an iPhone or android smart phone. Fail! I’ve become obsessed with QR Codes mainly from the ‘let’s-see-how-this-one-is-done-poorly’ sense. I’ve heard how they’re supposed to be used and successful…

March 11, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 7 articles / 38 tips to help with your email marketing: {Inforgraphic} The Essentials of an Email Marketing Campaign Check out this infographic for fascinating facts and figures which explain why email marketing is essential for business. 9 Things Email Marketers…

March 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing is right? This week more than 2 dozen tips and tools but Huffington Post first asks Is Social Media Marketing Still Relevant? Social media marketing is still relevant, but navigating the terrain can be difficult, and in some cases, even violate your instincts as a business owner. If you need a boost, here are six ways to improve your social media performance. 10 Checklist Points Before Engaging in Social Media Marketing Find your way to the end of these ten points and see whether…

January 12, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? 5 Ways to Improve Your Email Marketing ROI An email marketing strategy can result in a 4,300 percent return on investment (ROI). If you’re not seeing that kind of return, give these tips, identified by Cynthia Price, director of marketing at Emma, a…

May 20, 2015
3 min read

Another VERY informative Conference on Tourism put on by the Oklahoma Travel Industry Association. I heard many co-conference attendees exclaim, “Information Overload!” Great appreciation to Debra Bailey and the Board for putting together such a great day of education. So what were the key takeaways? Mobile, Content and Customer Service. Let’s break them down… Mobile – The data shared by Santiago Jaramillo should not be surprising: There are more smart phones purchased each year than babies born. 60% of all web traffic comes from mobile devices. 2 of 3 consumers are less likely to engage further with a brand if they have a poor experience with…

March 19, 2015
2 min read

Three Oklahoma City social media professionals lent their voices to a panel discussing the state of social media and where it’s going. Allie Carrick is a strategist with Smirk New Media. Gina Yannarell, with Koch Communications, manages business development and traffic. Greg Newby does digital marketing, web and app development. The dialogue, hosted by AMA OKC chapter, yielded a handful of takeaways to gain insight into strategies and tactics to consider moving forward. Facebook – With Facebook reported suppresses promotional sounding posts, the panel was asked if Facebook is truly pay to play now. We were reminded that “we’ve had a free ride” on Facebook and surely most…

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