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Email Marketing – The 10 Commandments and 30 Other Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To find success with email marketing, start with The 10 Commandments of Email Marketing Before hitting send, check out this list of email marketing do’s and don’ts to help make sure you don’t end up in the spam box. Commandments too formal? Then read What You Need To Know About Email Marketing as a Beginner… 

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Social Media – What to Post When to Post and 20+ Other Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Next step is developing a social media strategy. How to Create a Successful Social Media Marketing Strategy for Your Business The article above offers you the steps you need to create a solid social media marketing strategy in actionable items. What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content By the end of the post, you’ll know exactly what to share on each of your social media profiles.… 

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Customer Service – Bad Warning Signs and 11 Tips

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, start with the Warning… 

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12 Tips To Writing Subject Lines That Get Email Opened

  • 3 min read

The number one app on a smart phone? Email. 91% of people check their email daily. 90% of emails get delivered. As a result, for every $1 invested in email marketing, there’s a $44 average ROI. But consumers must open the email in order to realize that high ROI! What determines the reader to open your email? The subject line. Most people invest a lot of time on the content, graphics, and layout of the email. Very little time or thought is put into the subject line. I share in marketing seminars one community sends their email each week with… 

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Email Marketing – The Ultimate Cheat Sheet and 20 Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To find success with email marketing, start with The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions The Infographic explores how to craft a successful email program. How To Make Your Email Marketing A Solid Success Seven strategies how you can make the most of your own email marketing. Email Marketing Works; Here’s How… 

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Social Media – Editing, Time Saving and More Tips

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Make sure you edit very carefully! From accidentally tweeting images of national tragedies to unintentionally making light of domestic violence, the world of social media abounds with cautionary tales of brands reeling as slip-ups on social explode into PR disasters. Here’s 12 Quick Editing Tips for Social Media Managers Spending a LOT of time managing social media? Here’s How to Save 10 Hours Each Week While Still Crushing it on Social Media If you’re running a business, it’s unlikely that… 

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Customer Service – 39 Tips to Improve, Advance and Deliver Great Service

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. But, as one author argues, Providing Good Customer Service Has Never Been… 

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Social Media – 19 Questions and Tips To A Strategy

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Have you developed a strategy beyond “just posting”? This article will help – 12 Questions to Answer for Social Media Success Sit down, shut your door and take 30 minutes to outline your answers to the following questions. The information you’ll discover will lead to the development of a solid strategy for social media success. As you get more specific with your strategy, use these 7 Creative Social Media Strategies To Really Get You Noticed The article… 

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Customer Service – The Issues That Annoy Consumers, Tips to Deal With Them

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. To improve your customer service, you first need to know The Customer… 

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