Small Business - Back To You Marketing

Customer Service – Best Reads Week of January 21

January 22, 2019
1 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: With all the “2019 Trends” articles this time of year, perhaps prudent to remember Trendy Ideas Should Never Overtake Basic Customer Service, Experience Key word from the article above, “basic.” Your customer service can be overzealous. When Overzealous Customer Service Fails the Customer Perhaps it’s okay to be over the top with emails to customers like this pet company did. Dan Gingiss calls it the “best customer service email ever.” Oh, and the customer IS always right.…

January 18, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Craft Better Business Emails Five simple tips to help you get the most out of your email marketing. Email Marketing Best Practices for Boosting Engagement and Generating Sales Leads Keep the tips in the article above in mind to increase your odds of generating meaningful, productive leads with your emails. How to Integrate Email Marketing with Your Social Media Efforts 10 ways to harness the power of both mediums and maximize your marketing. Why Your…

January 17, 2019
3 min read

What were your peers reading in 2018? Of the top 10 most-read blog posts by Back To You Marketing, only one was not about social media or email marketing. Video content ideas was the 7th most read article this past year. But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2018. #10 – Social Media Check-list for LinkedIn – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on LinkedIn. #9 – Before You Hit Send Email Checklist – After a mistake with our own email,…

January 15, 2019
1 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why talk customer service? Understand poor customer service killing your business. The author shares her experience with a bank. So we can either learn from bad examples, or good examples yes? Then learn how customer service creates the experience at this Ranch. Need more examples? How about these four? More? Here’s 2,019 Ways To Improve Your Customer Service Experience In 2019 Micah Solomon starts with 9 ways you could go about improving your customer service as we head into 2019.…

January 10, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic] These statistics only prove why no business – regardless of its size and nature – should underestimate the value of email as a marketing tool. Email Marketing Trends to Expect in 2019 This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. There’s also these 40+ Powerful Email Marketing Statistics You Should…

January 8, 2019
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Good Customer Service Means Making Every Second Count Written for the banking industry, but the non-financial experience shared applies to any industry. Methods To Improve Customer Service This 2019 Marketers and customer service experts need to be on the look for new ways to make their customers happy and satisfied. The article above has four. How TUMI Transformed Its Customer Service To Be As Bulletproof As Its Luggage Follow others’ example. Micah Solomon shares how…

January 3, 2019
4 min read

Taking Your Marketing Strategy Into The Future: Trends To Watch Out For In 2019 67% of consumers stated that images influence their purchasing decisions while 74% of them rely on social media marketing as a guide, according to recent statistics from Digital Marketing Magazine. Employing the right marketing tools and strategy is important to any business looking to establish or improve their brand. In today’s highly competitive and ever-evolving landscape, we continue to see marketing trends shift continuously. The year 2018 saw the continued rise of social media and influencer marketing, fueled by companies moving towards more user-generated content. Digital marketing…

December 17, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Importance Of Email Marketing For A Business The effectiveness of email marketing makes it one of the most suitable and effective ways of generating more revenue for your business. How To Make The Best Out Of Email Marketing A traditional email can do wonders for companies, but you must understand how to make it more effective. Tips That Will Improve Engagement with Your Email Campaigns There are ways that you can improve engagement with your email campaigns…

December 11, 2018
4 min read

4 Mistakes Brand Builders Should Avoid Consistent brand presentation across all platforms increases a business’ revenue by up to 23%, indicating the extent to which branding is key for companies wishing to succeed. Unfortunately, many business don’t give branding the importance it deserves, spending less than the recommended minimum of 10% of their revenue on presenting their products and services to their target market. Whether you are a startup or an established company, you should review your marketing strategy yearly, looking into potential ways that better branding could bring in more bacon. Avoid these mistakes and ensure your customers understand…

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Customer Service – Best Reads Week of January 21

Email Marketing – Best Reads Week of January 14

Customer Service – Best Reads Week of January 14

Email Marketing – Best Reads Week of January 7

Customer Service – Best Reads Week of January 7

Email Marketing – Best Reads Week of December 10