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Email Marketing – Best Reads Week of October 29

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Inspiring Inbox: Email Best Practices that Encourage Opens and Clicks With every email campaign you research, create, test, and send, you have to focus on basic email marketing best practices in order to ensure your message has a shot at reaching your audience. The link above has a infographic full of tips and best practices. You can also try these 5 Tips to Boost Your Email Click-Through Rate Legacy brand? These five are just for you… Five Tactics to… 

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Customer Service – Best Reads Week of October 29

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Customer Service for Startups: Get it Right from the Beginning Even for seasoned companies, good reminder on proactive relationship management with early customers. In a Changing Industry, Customer Service is Key It is no longer enough to have a wide-ranging portfolio, meet quality standards, and have an expert team — the customer wants more. How Customer Service Solves Churn Problems While customer service is about doing small things right, the bigger picture always helps. Like… 

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Email Marketing – Best Reads Week of October 15

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Strategy Plan If you own a business and you need help with your email marketing strategy plan then you’ll appreciate the article above! Seven steps to plan the best email marketing strategy. 5 Ways to Get More Email Sign-Ups How do you persuade customers to sign up for your email list? Use the five strategies in the article above to get more customers on your email list and keep them there longer. How to Send Emails… 

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Monitoring Your Social Media

  • 5 min read

Monitoring Your Social Media Social media marketing is easy. Post a picture of your purse or clothing or sandwich, house for sale, whatever product you sell. Done! With scheduling programs and the ability to schedule posts in Facebook, you can schedule those posts for weeks or months out and walk away. (In a seminar this past spring, a lady shared she was preparing for her maternity leave and scheduling all posts through the end of the year!) Even better, link your social media platforms! Yes! So when you post on one, you post on all. (We’re being sarcastic. Really sarcastic! Don’t… 

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Customer Service – Best Reads Week of October 15

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Subtle Differences Between Good and Bad Customer Service The differences between bad and neutral customer experiences and great ones are sometimes more subtle than you think. How to Keep Rocking on Customer Service Entrepreneurs share how their customers’ reviews helped them usher in pivotal changes in their businesses. Customer Service Isn’t Enough: 3 Reasons To Switch To Customer Success Companies are recognizing the importance of having resources dedicated to ensuring that customers achieve their… 

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Email Marketing – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Ways to Beat Your 2018 Email Goals Right Now Actionable resources that will help you increase your engagement, fine-tune your email copy and design, and exceed your end of year email goals. How To Send Email Marketing Campaigns That Stand Out Learn how in this quick video excerpt from a Getting Started with ActiveCampaign course. ClickZ’s Guide to Email Marketing Triggered Messages According to the Data & Marketing Association, triggered messages account for more than three-quarters of… 

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Customer Service – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Little Things Count in Customer Service Everything chosen says something about management’s concern for its customers, whether for the fastest of fast-food chains or the most seriously expensive white tablecloth dining temples. (Written for the restaurant industry but applicable to any industry.) In the same vein… Three Ways Your Customer Service Affects The Value Of Your Brand Before you cut costs by cutting through the customer service budget, think about these three ways that the quality… 

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22 (More) Easy Video Content Ideas

  • 3 min read

22 (More) Easy Video Content Ideas As video becomes more and more a part of content marketing, along with the how tos, a top question we’re asked is what to make a video about? Last year we shared 20 easy video content ideas. We brainstormed some more and came up with 22 more ideas. Product demonstrations – the other uses. Think cotton swabs. Mostly used to clean ears. But to sell more cotton swabs, Q Tips promotes the many different uses of their product so three, four, ten, swabs are used a day instead of one. Similarly, show the many… 

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Email Marketing – Best Reads Week of October 1

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: This Is Why Email Marketing Still Outperforms Social Media Patiently building your email list and perfecting how you use it remains your single best marketing channel. Introduction to Email Marketing: The Basics Marketers Should Know One of the wish-we-had-written-this articles, this guide covers the ins-and-outs, the A to Z of all the essentials. Email Optimization: Case Studies and Actionable Tips [Infographic] 99Firms created an inforgraphic with tips for how to improve your email program, along with examples of what’s worked… 

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