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Customer Service – Best Reads Week of December 10

  • 1 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Start by learning from others providing exceptional customer service. Like this hotel in Denver. Or these HVAC companies. Learn From A Bad Customer Service Experience Improving customer service is important as it leads to improved sales and your brand. What if your customer service is on life support? Revive it with the three principles of outstanding and consistent customer service: culture, data/tools and care. See the article above. Finally, how about these Crazy Ideas About Customer… 

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Email Marketing – Best Reads Week of November 26

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Get Your Emails Ready For The Holidays With These 10 Email Templates Professionally-designed holiday email templates you need to save time and stand out in your customers’ inboxes. 3 Ways To Rock Your Small Business Holiday Marketing, Starting Right Now 3 powerful ways to rock your digital marketing this holiday season, even if you are just getting started. Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season There are several tried-and-true methods to harness the power of automated… 

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Customer Service – Best Reads Week of November 26

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even concern ourselves with customer service? Customer Service Ranks Big With Millennials, Reveals Survey Per the survey, “customer service is as important as product quality and price when making a purchase.” How to Provide Exceptional Customer Service A horrible customer service experience motivates an auto collision repair representative to focus on customer service at her shop. How to Encourage Excellent Customer Service The top four customer service qualities and how to encourage them in your… 

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Will 2019 Be Your Year of Innovation?

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2019 is just a few weeks away. Hopefully you’re already thinking about how to maximize your innovation efforts in the coming year. Having been involved in the world of innovation for several decades, I’ve invested a lot of time thinking about innovation. What is the definition of innovation? What is innovation worth? How do we maximize its impact? How can I help companies create sustainable cultures of innovation? Not long ago, I had inquiries from 3 different businesses who wanted to develop innovation initiatives. As an innovation consultant, this situation sparked the realization that I had never codified my learnings… 

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Email Marketing – Best Reads Week of November 19

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Make Your Emails Shine Bright During ‘Gray November’ The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. Stop Monthly Newsletters: Learn How to Make The Most of Your Email List Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Apply the 80/20 Rule to Optimize Your Email Marketing 80 percent of sales… 

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Customer Service – Best Reads Week of November 19

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Consumers Believe Customer Experience Has Stagnated, Study Finds For the third year running, there has been no improvement in the number of consumers who feel brands are generally meeting their customer care needs and expectations. The other take-away not in the article, if you provide even average customer service, you’ll be memorable. Want proof? What this Burger King employee did for a customer went viral. People are amazed at the gesture when in fact, it’s… 

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Email Marketing – Best Reads Week of November 12

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: To remind us of the power of email, this tongue-in-cheek headline: Email is Dead, Long Live Email Email is declared dead fairly regularly, yet it’s still the most effective marketing channel for organisations today, says Ross Sibbald. Now for some tips, Better B2B Email—10 Quick Tips At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI. Nine Top Tips To Improve Any Email Marketing Campaign Nine tips to create an email marketing… 

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8 (More) Ways to Grow Your Email List and Grow Your Business

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When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Three other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. We’ve gathered 8 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes.… 

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Customer Service – Best Reads Week of November 12

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Is There A War On Good Customer Service? “Good customer service” should not appear anywhere on your brand or business materials. Ever. That’s because “good customer service” isn’t a feature or benefit that you can offer—it’s an expected component of doing business. Why Stellar Customer Service is Integral to Your Business’ Success The biggest mistake a business owner can make is focusing too much on profit margins and not enough on customer satisfaction, which should always be a company’s most… 

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