In CTA trainings, Stephen has a simple exercise which demonstrates that if we take simply a minute or two to engage with the customer, we can learn about them and how to serve them best. Imagine spending nearly 11 hours with a customer!? That’s what one Zappos customer service rep did: A Zappos Employee Had the Company’s Longest Customer-Service Call at 10 Hours, 43 Minutes
Other good reads this week on customer service:
Why Honest Customer Service Policies Are Good for Business
L.L. Bean offers a ‘lifetime’ guarantee on its products. Isn’t that pricey for the company? Not if you keep talking about it.
If Your Customer Service Is Generic, Your Company Will Be, Too
If your customer service approach is to treat each customer like a commodity, you’ll quickly turn your business into a commodity: easily forgotten, easily replaced.
How To Turn Customer Service Into Marketing: A Seattle-Area Pizza Restaurant Shows The Way
A Surprisingly Powerful Way to Improve Customer Service
Is Customer Service a Lost Art?
How can you or your company provide the customer service described in this article?
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