Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

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What Does a Strong Email Marketing Plan Look Like? 10 Email Marketing Mistakes To Avoid

There’s no one magic algorithm that will magically make any business successful, otherwise there would be no more money for people to spend on new things! There are however some general mistakes to avoid if you’re just getting started or looking for quick ways to improve your existing strategy. The article above has 10 common mistakes to avoid in email marketing.

Four Steps to Deliver an Outstanding Email Marketing Strategy

Email continues to be one of the most widely used methods of communication, which means businesses are under pressure to improve engagement and interactions with their subscribers. The article above has the top four ways marketers can improve their email marketing strategies in 2017.

8 Ways to Boost Your Email Open Rates

Open rates vary widely by industry and by country, so savvy email marketers will do their own benchmarking to ascertain how well campaigns are working. Once you have a goal in mind, you can focus on ways to improve your open rate. The article above has eight tips to help you do that.

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