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Email Marketing – 8 Reads Week of March 13

Email Marketing – 8 Reads Week of March 13

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more?

Email: Still the Best Social Network Marketing Tool

Good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses.

Enough… 8 great reads with lots of tips to improve your email marketing.

This article by Vanessa Davies has a misleading title

… seven good tips on your campaigns through email.

How to Keep Your Business Competitive With Email Marketing

From Constant Contact’s blogs, how one small business owner used email marketing to reach record-breaking sales and drive repeat business for his studio.

Email Marketing Hacks: Read This Checklist Before Hitting Send

Some of the common, yet not so obvious mistakes, email marketers make while setting up an email marketing campaign.

8 Tips for Your Email Marketing: The Most Successful Content Marketing Channel

8 tips for improving the quality of your email marketing to encourage readers not only to open your emails, but to engage with your content and click through to your site.

3 Really Simple Research Takeaways To Boost Email Engagement

3 lessons learned, or things to look out for, from the Global Email Benchmark Report 2017.

Speaking of research, Using Eye Tracking Research for Email Marketing

Some key points to gain insight into the eye movements of recipients and how to make use of this information when building your email marketing campaigns.

Marketing Minutes: Maximize Your Email Marketing Efforts

Email marketing should continue to be an important part of your overall strategy, according to the American Rental Association’s (ARA’s) consumer research document, “Reaching the Full Potential of Rental.” Replace the rental industry for your industry. The article has a few helpful tips to get your emails opened and read. 

Tips to Drive Email Open Rates and Boost Campaign Success

Through an infographic Seamas Egan, Associate Director of Revenue Operations at Campaigner shares tips on how to drive open rates and ensure your message is reaching the ideal audience.

Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.