The fifth annual “Consumer Views of Email Marketing” report from Mapp Digital is released. It found that 98 percent of consumers ages 18-64 check the email address where they receive marketing emails at least one to three times per day, while 28 percent say they check email between four and 10 times a day. A total of 32.9 percent of respondents said that they check in on their email actively throughout the day. People are more connected than ever to their email accounts, and that means brands are staying connected to them through the channel, according to a new report. “Email marketing is still very relevant to brands, specifically for the hard-to-reach 18- to 34-year-old audience,” Mapp Digital CEO Mike Biwer said in a statement. Again, you can access the report HERE.
More statistics: 5 Most Important Email Marketing Statistics You Should Track (and How to Improve)
You should pay close attention to (the) 5 most important email marketing statistics (in the story above), and optimize each of them to generate the best performance for your email campaigns.
Email Marketing Best Practices to Stay Relevant In 2017
Now is a great time to position your email marketing strategy to keep you relevant, competitive, and successful in 2017. (The) best practices (in the article above) will help you get there.
The Key to Deliverability and the Importance of a Successful Email Marketing Campaign
It is not enough to simply have great email content. Marketers need to ensure it reaches the right inboxes at the right time. Tom Corbett, Experian, offers a guide to getting the most out of email deliverability.
Did you know that 53% of emails are opened on mobile? And that according to Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than you are from a tweet?? With these stats in mind, here’s how we think you can boost the performance of your email marketing!
Here’s How My E-newsletter Remains My Best Marketing Tool
The author shares seven reasons why his e-newsletter is is best marketing tool and a few tips for best practices when it comes to email marketing.
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.