Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Those are just a few of the numbers around email. Want to know why your small business needs email marketing? Watch the video here.

This Is the One Ingredient Your Email Marketing Needs

Mobile has fast become the key ingredient in our email marketing strategy. And our recipe for success must include every way consumers now convert from their smartphones.

8 Ways to Improve Your Email Marketing Performance

How do you improve your email marketing performance to take full advantage of one of the most effective forms of online marketing? Here are eight ways to get more out of your email marketing efforts, as told by eight successful entrepreneurs.

Email Marketing Best Practices for Outbound Success

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? (The article above has) seven tips.

Email Trends to Watch for 2017

Email continues to be one of the most-used options for consumers to contact or follow brands, and according to one expert, email newsletters will continue to be hot through 2017. Here are three trends to follow in the email space in 2017.

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