Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Besides that, email is cool again – Email Marketing is Back in Style. So now let’s improve what you’re doing:

Here’s What You Shouldn’t Do With Your Email Marketing This December

If you plan on adding something to your email marketing campaign this December, make sure you avoid causing consumer headaches with these email marketing errors.

Essential Tips for Email Marketing Success

Your personalized message is a cost effective business tool to touch a larger target market at a much lower cost than hard copy mass mailings or print ads.

7 Email Marketing Practices to Leave Behind in the New Year

Bria Sullivan shows you the top seven things that marketers need to quit to make 2017 a game-changing year.

8 Battle-Tested Ways to Increase Email Open Rates

Wondering how to entice people to open your emails? Reshu Rathi offers eight tips to make the right first impression right every time.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.