Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

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Alright, let’s improve your email. Here’s Seven Tactical Email Marketing Tips That Work Every Time

So how do you make your emails stand out from the multitude and catch the eye of your readers? The article has seven ways.

5 Ways for Non-Profits to Grow Their Email Lists

For profits can use them too. Here’s another way to grow your list. And another.

Why You Need to Send More Email Than You Think

I’m sure you’ve asked yourself, “How often should I send email?” Start with this question: How many times do you have to ask kids to do something?

How to Measure Email Marketing Beyond Opens and Clicks

Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper.

4 Reasons Why Your Email Marketing Campaign Is Failing

If you’re part of the percentage of marketers who have found their email marketing strategies to be ineffective (40%), there’s good news. You’re just not doing it right. To overhaul your efforts, consider the top mistakes that are likely compromising your email campaign.

9 Easy-to-Avoid Email Marketing Mistakes

Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. With a little forethought (and proofreading) you can head off the most-common email marketing mistakes.