Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
Those three statistics not enough? Digital Resources answers Why Does Your Small Business Need Email Marketing?
And do you Want to See Higher Marketing ROI? Email Delivers Best
Oh, if you want to compare Email to Social Media, Email Knocks Social Out Of The Park, Again
Email vs. Social: Which Works Best for B2C?
Now to the tips and best practices…
Taking Back the Inbox: 10 Email Marketing Rules to Live By
Taking a human-centered approach to email is about treating subscribers with respect. It’s about valuing their trust and providing them with content that’s useful and engaging — not jamming their inboxes with countless messages they don’t want or need.
12 Email Marketing Fundamentals to Master
Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don’t get these right.
11 Ways To Make Your Marketing Emails Stand Out In A Cluttered Inbox
In the article, 11 Forbes Agency Council members share how your email can stand out in a cluttered inbox.
Email Marketing: 7 Sensational Ways to Increase Your Email Open Rate
With huge amounts of emails being sent each day, resulting in an influx of emails in our inboxes, many recipients are too reluctant to open their emails. This has resulted in a low email open rate. Here are 7 effective ways that will help you maximize your email open rate.
Email Marketing – Cleverly Simple Manipulations to Make People Open Your Emails
Most of us decide whether to delete an email or not, based on its title. We want to make the potential customer to at least open the email page to be exposed to the content inside, which is why the title plays the most crucial part in the early stages of building an email marketing campaign. Here are some “manipulations” that can make the difference between “spam” and “conversion”.
Finally, How Often Should You Send Marketing Emails?
(Answer: There’s no magic number. Find your sweet spot.)
How about The Best Days and Times to Send Your Email
The Infographic shares some tips to help you boost your email marketing efforts.