You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! What more should you know about social media?

Start with these 10: Top 10 Things to Know About Social Media Marketing

Written for musicians but applicable to any industry, the author demystifies social media and gives some concrete advice on how to manage it.

Also take in these facts: Social Media Trends-Which Platforms and Content Types Are Gaining Favor?

The Social Media Marketing Industry Report offers some insights into marketers’ shifting preferences surrounding platforms and content.

Now to tips you can use…

3 Tips to use Social Media Platforms to Take Your Business to the Next Level

Social media is your way of connecting with people so that you can get to know about their preferences and shopping habits and the can know more about your company and featured product.

Local Business Marketing Tips for Social Media Engagement

With more consumers looking towards social platforms to interact with their favorite companies, here are a few marketing tips to increase social media engagement.

21 Creative Facebook Post Ideas

We teach the 70/20/10 rule when it comes to your social media post variety. 70% of posts should be entertaining or educational. 20% should sell something. 10% should be personal. With that rule in mind, here’s 21 creative Facebook post ideas.

10 Quick Social Media Ad Writing Tips From an Expert

Good copywriting is necessary for any ad to be successful. But when you’ve got hundreds of tasks on the go, it can be difficult to give the content the attention it deserves. Hootsuite social media marketing specialist Gabrielle Maheux offers up tips to make your ad copy sing.

Finally, a great read from one of our favorite authors, Jason DeMers: Why Social Media Keeps Brands Accountable (And 5 Key Lessons For Marketers)

In light of the recent social media missteps by United Airlines that gained national attention and criticism, it’s worth reviewing social media’s role in brand accountability – and five key lessons marketers need to learn.

For more social media tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter. Do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.