business development - Back To You Marketing

Even More Creative Names to Rename Your Email Newsletter

April 28, 2021August 8, 2023
4 min read

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared…

August 12, 2020
9 min read

Google Ads (Part 1) – What They Are and How They Work Have you searched for anything online in the past week? Of course you have. People are searching all of the time and when they start searching for a business or organization like yours, you want to show up to increase their chances of them doing business with you. You especially want to make sure your business shows up at the top to increase their chances of seeing and doing business with you. That’s where Google Ads come in and they’re important to an online strategy to help you…

June 11, 2020
4 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a collection of list growth ideas! Four other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. And 8 the last time. We’ve gathered 9 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it…

May 6, 2020
3 min read

“Can we chat about Facebook?” A local restaurant owner asked me to talk Facebook and marketing in general. Of course I would! I travel all over speaking about social media. Here’s the opportunity to chat about it here at home with a friend. Besides, he serves one of my favorite sandwiches. This was an opportunity to grab a favorite meal and help a local restaurant recoup some lost earnings. I found myself listening more that sharing. He was so refreshing and positive. I found I had a second appetite that I couldn’t sate! Of course being closed for nearly 8…

December 18, 2019
3 min read

What new directions should we take with our marketing? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020.

Is a mobile app right for my small business or organization?

November 6, 2019
4 min read

Is a mobile app right for my small business or organization? I talk to business owners every day and almost invariably they fall into a few categories in regards to a mobile app. The most often heard response is they don’t understand how it would benefit them. The second is they tried it three or four years ago and didn’t see the outcome they wanted. The last is that mobile apps are too expensive. While these are understandable responses, I would like to show you how mobile apps can have an impact on your small business or organization. Let’s…

October 17, 2019
2 min read

Develop a solid strategy. For your digital marketing, here’s what one might look like.

Email Marketing – Best Reads Week of June 24

June 28, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Is Email Marketing Still A Valid Business Strategy? Four reasons why email marketing remains the number one options for marketing. Further, A Quick Look at Email Marketing in 2019 and Why It Is Important To the how-to… How To Create An Effective Email Marketing Campaign What to write, how to write it, and design covered in the article above. 7 Ways To Humanize Your Automated Email Marketing Some simple and actionable tips to humanize your…

June 13, 2019
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Here’s the 5 Benefits of Email Marketing for Small Business Also, Why Every Company Should Develop Email Marketing Now to the execution of your email marketing campaigns… How to Create Emails that Convert The key to effective email marketing starts with understanding that the email relationship is personal, powerful-yet-tenuous, and needs nurturing. The article above has 10 tips to creating powerful email marketing. 5 Simple Ways to Boost Your Email Marketing The key to being…

Google Ads (Part 1) – What They Are and How They Work

9 (More) Ways to Grow Your Email List and Grow Your Business

Is a mobile app right for my small business or organization?

Email Marketing – Best Reads Week of June 24

Email Marketing – Best Reads Week of June 10