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Is Your Website Working For You?

  • 4 min read

Is your website a little more than an online placeholder? Is it effectively drawing visitors, keeping them on the site, and converting them to customers? It is time your website start working for you and help you grow your business. With millions of searches being done every day, you should start to take advantage of the huge potential consumer base for the online market. Review this checklist to help you make sure your site is doing what it should for your small business. The 10 things your website should do for you: Present a professional image of your company. A… 

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Social Media – Best Reads Week of February 19

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How To Give Your Business A Social Media Makeover For The Year Ahead If your social media presence has been inconsistent recently or has just fallen off your radar altogether, the above has five tips to refresh your company’s social media for the new year. Up Your Social Media Game with These Top 20 Tips To up your social media game and gain a competitive advantage against the vast amounts of content out there, implement the top 20… 

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Customer Service – Best Reads Week of February 19

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Customer Service Is The New Marketing People place more stock today in what they experience directly with your company, what their friends have experience, and what the people they listen to online have experienced. Customers Are Looking At Overall Experience A Business Provides Think beyond merely selling products and services to the overall experience the customer has when visiting your store or website. The article above has ways to create a consistent pattern of providing excellent customer service.… 

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Email Marketing – Best Reads Week of February 12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Your Business Should Use Email Marketing Email has several advantages over other types of online marketing. The article above looks at a few of them. A Simple Guide To Setting Up Your First Email Campaign If you’re new to email campaigns, the article gives you a simple tutorial on how to get the important things right, and from here you can improvise further as much as you wish. How to Increase Open Rates with These 7 Email… 

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Social Media – Best Reads Week of February 12

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Your Facebook Page Organic Reach is Dropping (But Not Really) Jon Loomer shares how nothing is really changing with the popular social media outlet. Facebook Page Posts Not Being Seen? Show Followers How to See First Our friends at Tourism Currents shows how to ask your followers to adjust their settings to select See First, so that when you post on Facebook, it appears at the top of their News Feed. How to Use Instagram Hashtags for More Exposure… 

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Customer Service – Best Reads Week of February 12

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: The 3 Faces of Customer Care Some companies do a great job of putting the customer first and growing. Some don’t. The article above has several examples of what some companies are doing right and wrong. What Is Good Customer Service Anyway? What a company can control is their response when things go wrong. And if that response isn’t up to scratch, customers will simply switch. Secrets to Providing The Best Customer Service in The Modern Workplace Providing… 

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Email Marketing – Best Reads Week of February 5

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Is Email Marketing Dead? 5 Things To Know About Email Marketing! Email marketing is far from dead. As a matter of fact, it’s alive and well and doing fine and there’s five parts that you really need to think about. 5 Email Marketing Tips To Stand Out In The Inbox The above article has some things to consider to bring some ‘oomph’ to your audience’s inbox. Woo Subscribers With Email Marketing This Valentine’s Day Make the most of… 

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What’s Your Purpose? Inspiration from Leadercast

  • 2 min read

Sometimes you just need a pep talk. That “win one for the Gipper” speech that gets you fired up. Mine came through Leadercast Women hosted by the RSC@OKC Innovation Station. Through the nine national speakers and the panel discussion featuring local leaders, we were challenged to find our purpose. MANY takeaways and rich nuggets of inspiration. I found these to be the top ten: Are we curious enough to find something bigger than us to make an impact? Find your purpose. ~ Molly Fletcher Are you curious enough to ask tough questions of your previous clients, of previous sponsors, of previous volunteers? It… 

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Social Media – Best Reads Week of February 5

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The Rise Of Social Media Stories – What You Need To Know If you’ve been on social media lately you’d have noticed the rise of Social Media Stories and the Story Format. But what does it mean for your business? The Beginner’s Guide to Facebook Advertising Simple basics and advice on how you can use Facebook to advertise your business, blog, websites, products or services. Practical tips on how to create your ads with step-by-step instructions and thorough… 

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