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Customer Service – Best Reads Week of March 12

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 7 Pieces of Dangerous Customer Service Advice (Plus What To Do Instead) Some of the received customer service wisdom out there is flat-out wrong. Extraordinary Customer Service! Six stats you need to know and simple retention strategies. Five Lessons in Customer Service from Action Gear Founder and managing director at Action Gear Warrick Kernes shared his wisdom on providing authentic customer service. These Customer Service Habits Can Drive A Company To Rival Zappos, Nordstrom, Virgin These “habits”… 

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Improve Your Website SEO with Your Blog

  • 3 min read

In your quest to be number one or even on the first page of Google search results, one of the easiest ways to improve your website’s organic visibility is through a blog. Unfortunately, very few organizations fully capitalize on this SEO tool. Here are five simple ways your blog can improve your website’s organic visibility, traffic, and results. Create A Creative Name For Your Blog Just as we encouraged you to create a creative name for your e-newsletter, call your blog anything but “blog.” Your blog and it’s name is an optimization opportunity. Use the title to incorporate important SEO… 

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Email Marketing – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Message To Marketers: Emailing Millennials Works Email remained the top selection by 62% of millennial respondents, noting that “nothing else came close.” Now for 41 tips and hacks… 3 Creative Email Campaign Hacks to Boost Your Open Rates In a crowded inbox, uninspiring emails will be tossed into the trash without a second thought. 9 Email Marketing Habits It Pays to Break A number of commonly overlooked email habits you should… 

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Social Media – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Which Social Media Platform Wins? The Pew Research Center recently released the results of its latest survey on the use of the internet and social media among Americans. How To Implement A Social Media Strategy That Engages Your Team Three best practices to improve your communications and engage your employees in a company-wide social media strategy. Instagram Stories: How Businesses Can Make the Most of Stories Do you want to create more engaging and effective Instagram stories? Are you using all… 

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Customer Service – Best Reads Week of March 5

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 10 Things the DMV Teaches About Quality Customer Service Bad examples are useful instruments for learning what not to do and brainstorm better alternatives, so here are ten lessons about customer service that we can learn from the DMV’s bad example. Want another bad example? Just when you thought Eir customer service couldn’t get any worse . . . Back to the positive… 11 Powerful Customer Service Culture Catalysts (That Can Transform Your Company Results) These will help get you… 

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Email Marketing – Best Reads Week of February 26

  • 1 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Email The Top Channel In Event Marketing Survey and Email Marketing Supports Your Content Marketing And SEO Campaigns But Do Email Blasts Actually Work? (our accompanying article is “E-Newsletter” Boring! Re-name It!) Now to the tips to improve your blasts campaigns: 6 Keys to Email Marketing Success 4 Principles To Increase Your Email Campaign Response 7 Practical Building Blocks of a Strong Email Deliverability Strategy The 1-2-3 To Creating A Marketing Email That People… 

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Social Media – Best Reads Week of February 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You Won’t Get Anywhere by Just Posting on Social Media “Build it (or post it) and they will come” is not accurate anymore. We said this years ago with our two blog posts; Social (verb) People Engaging With Each Other and Social (verb) People Engaging With Each Other Part 2 7 Ways to Engage Your Social Media Audience Seven ways to effectively use your social media platforms and craft content that engages your audience and gets them excited about… 

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Customer Service – Best Reads Week of February 26

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Customer Service Is More Important Than Ever for Brands In the age of social media, where brand reputations either can be made or destroyed with a single tweet, excellence in customer service has never been a more powerful differentiator for the world’s leading brands. 7 Creative Customer Service Tips From the Experts What do experts believe will set online businesses apart from the competition in 2018 when it comes to delivering a unique experience. Connect the Dots: Serving… 

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Email Marketing – Best Reads Week of February 19

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why Email Marketing is Real Secret Weapon to Grow Market Trend Why could email marketing potentially be the ace up on your sleeve? Five reasons… How To Get Started With Email Marketing There are many good reasons for your business to do email marketing. Once you decide to add this to your marketing mix, do these three things next. More on not using your using a personal email account — like Gmail, Outlook,… 

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