business - Back To You Marketing

Musings of Our 500th Marketing Blog Post

April 5, 2018
2 min read

We don’t brag much. We don’t boast about completed projects. We probably should. Heck, we know our portfolio needs updated. We try to keep our pride in check. But allow us to reflect for a moment as we hit a milestone – our 500th blog post! Who knew there was that much to write about! Stephen started sharing summaries of TIAK board meetings with members. Then it was summaries of conferences for colleagues in smaller offices that may not have had it in their budget to go to conferences. Those were shared via email. The first blog post online was a post about character. “I like that actually,” reflected Stephen. “At…

April 4, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Starting From Scratch: The Simple Guide To Social Media And SEO Success How to ride an already existing viral wave. Don’t just create content and hope it goes viral. Use content that has proven to be viral and then post it to your website and social media accounts to gain web traffic and followers. Eight Types Of Social Media Posts To Share — Other Than Company News Ideas for social media content you can post when your company is in…

April 3, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: To start, on the chance you’re not sure about what customer service is anyway, here’s a nice overview from SalesForce. And why the weekly focus on customer service through these posts? Survey: Very Few Consumers Report Excellent Customer Service So let’s improve your customer service… Customer Service: ‘It’s all about establishing a relationship’ Building relationships is not difficult if you treat your customers like you want to be treated. The businesses that have the best customer service will…

March 29, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Seven Reasons Why Email Marketing Isn’t Dead One thing is for sure – email marketing is definitely not dead. It is still a profitable campaign if you know what you’re doing. Here’s How You Can Use Email Marketing to Enhance Customer Loyalty to Your Business Seven ways to use emails to increase and improve the levels of loyalty customers have to your business. Effective Email Strategies for Startups Marketing on a Budget Give…

March 28, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: What’s The Future of Social Media? Key Takeaways from SMMW18 SMMW18 is the largest annual gathering of social media and digital marketing professionals in the world. With over 4000 attendees and hundreds of sessions, a few decisive themes emerged. 8 Old School Marketing Tactics That Work for Social Media Throw it back to a time before #ThrowbackThursday existed for some good old-fashioned marketing advice from the old-school pros. The Social Post Checklist: 9 Examples of Engaging Social Media…

March 27, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: To start, why do we need to keep a focus on customer service? Only 9 Percent of Consumers Say They Always Receive Excellent Customer Service Survey findings from a group of 500 consumers… Top 3 Tips To Create a Strong Customer Service Team Three tips to build a better customer service team, and to add to a brand’s overall customer service experience. How Southwest Airlines Keeps The Romance Alive With Its Customers Shep Hyken shares customer service…

March 20, 2018
3 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we are able to get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through several posts, we’re going to provide a simple weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out and see your…

March 15, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Why You Should Start Using Email Marketing in 2018 Reasons why you should start using email marketing for your content marketing and SEO campaigns in 2018. Small Business Guide to Email Marketing What’s the most effective digital marketing tool? Many still swear by the humble email – but only if you do it right. 4 Email Marketing Tips: How to Create Engaging Emails and Get Them in the Right Hands Read…

March 14, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: An Expert Shares 4 Ways to Kill Social Media The headline should read “Kill ON Social Media.” The article offers how to add value to your social media presence and engage with your audiences across different platforms. A Social Media Strategy Is About More Than Just Posting Yes. Amen! Preach! We’ve been saying that for years. Here and here. Besides the take-a-way of the headline, the article offers strategic building blocks to implementing an effective social media approach. Want to…

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Email Marketing – Best Reads Week of March 26

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