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Top Marketing Reads of 2019

  • 3 min read

What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2019. #10 – Social Media Checklist for Twitter – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on Twitter. #9 – Social Media Checklist for Instagram – In this post, we provide a daily and… 

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68 Marketing Trends and Predictions for 2020

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What new directions should we take with our marketing? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020.

Is a mobile app right for my small business or organization?

  • 4 min read

Is a mobile app right for my small business or organization?   I talk to business owners every day and almost invariably they fall into a few categories in regards to a mobile app. The most often heard response is they don’t understand how it would benefit them. The second is they tried it three or four years ago and didn’t see the outcome they wanted. The last is that mobile apps are too expensive. While these are understandable responses, I would like to show you how mobile apps can have an impact on your small business or organization. Let’s… 

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Email Marketing – Best Reads Week of June 24

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Is Email Marketing Still A Valid Business Strategy? Four reasons why email marketing remains the number one options for marketing. Further, A Quick Look at Email Marketing in 2019 and Why It Is Important To the how-to… How To Create An Effective Email Marketing Campaign What to write, how to write it, and design covered in the article above. 7 Ways To Humanize Your Automated Email Marketing Some simple and actionable tips to humanize your… 

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Customer Service – Best Reads Week of June 24

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even the concern for customer service? Here’s The Business Benefits of Quality Customer Service Some businesses tack on a customer service team long after they’ve built their product, company and processes. Others make the client experience one of their foundational components from day one—and they’re better off for it. What Customers Wish Retailers Knew About Service Certainly, any business – not just retail – stands to gain from learning what customers expect. The above article… 

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Social Media – Best Reads Week of June 17

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  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Data-Backed Social Media Trends for 2019 [Infographic] This infographic from Awario provides an overview of the most recent social media marketing trends and shifts for 2019. 3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad) Three ripped-from-the-headlines social trends that Simon Kemp, the founder of marketing strategy consultancy Kepios, says are being reported all wrong. Back to the trends you CAN believe, influencer marketing continues to grow. Here are 20 Influencer Marketing Trends and… 

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Email Marketing – Best Reads Week of June 10

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Here’s the 5 Benefits of Email Marketing for Small Business Also, Why Every Company Should Develop Email Marketing Now to the execution of your email marketing campaigns… How to Create Emails that Convert The key to effective email marketing starts with understanding that the email relationship is personal, powerful-yet-tenuous, and needs nurturing. The article above has 10 tips to creating powerful email marketing. 5 Simple Ways to Boost Your Email Marketing The key to being… 

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