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The Most Effective Marketing Strategies

  • 3 min read

Is yours a top-3 strategy? What determines your marketing strategy? That “gut feeling”? “If it ain’t broke, don’t fix it”? Jump on all the latest trends without determining if it’s right for your product, service, or audience? CBS Small Business Pulse asked small business owners to rank their three most effective marketing strategies. What if those strategies were matched with research? The result either affirms your strategy or makes you question whether it should continue. 62% say Word-of-Mouth is a top-3 strategy. Smart, as 84% of consumers trust recommendations from friends and family. 34% say Email Marketing is a top-3… 

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Customer Service – Best Reads Week of March 25

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Customer Service For Beginners: 10 Best Practices Employees Need Training On When New If Micah Solomon was training a new employee, it would likely include the ten points in the article above. Customer Service Skills You Need to Master Don’t forget the 8 skills above either… Five Ways to Improve Customer Service Today, Tomorrow, and For Years to Come By focusing on just a few tangible factors, any organization can dramatically improve their customer service experience. Consulting… 

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Email Marketing – Best Reads Week of March 18

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start by understanding How Email Marketing Helps Your Business Growth 9 valuable reasons to use email marketing to grow your business. Now Understand The Basics Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Follow These Rules to Improve Your Email Marketing Campaigns Emails are a quick and effective way for businesses to keep in touch with their customers for continuing sales. But customers… 

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Social Media – Best Reads Week of March 18

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 4 Social Media Strategies That Can Help Bring in 23 Percent More Profits A social media strategy educates, engages, and excites your customers and builds brand loyalty. Excited and engaged customers bring in 23 percent more profits. The article above has four areas of social media that all entrepreneurs should know. Which data (#4 above…) 48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] Are you looking for ways to measure the success of… 

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Customer Service – Best Reads Week of March 18

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Getting Customer Service Right Short read that nails it! While the rules are the rules, customers want to feel someone is listening who takes time to understand their situation. Customer Service vs. Customer Experience: What’s The Difference? One important component of delivering a winning CX is navigating the difference between the customer experience and customer service. The article above has a quick introduction. Is Burnout Destroying Your Customer Service Strategy? How can burnout among customer service… 

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6 Ways To Add Video To Your Marketing

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6 Ways To Add Video To Your Marketing Have you seen the volume of video being consumed? More than 500 million hours of videos are watched on YouTube each day! And video is converting viewers to consumers. 90% of customers say videos help them make buying decisions. We have shared video content ideas. 20 ideas here and 22 ideas here. Are you incorporating video into your marketing? Marketers who use video report revenue growth 49% faster than non-video users. Here are six ways to add video to your marketing initiatives: Social Media – of course. Social video generates 1200% more… 

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Customer Service – Best Reads Week of March 11

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Start with a video. A short one! 3 Customer-Service Tips That Will Ensure Repeat Business 60 seconds on how to treat your customers right. What 10 Customer Service Stats Can Teach You About Improving Your Business The author has put together ten statistics that will teach you a thing or two about improving your business. 4 Ways a Small Business Can Step Up Customer Service You CAN offer an upgraded customer service experience if you do… 

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Social Media – Best Reads Week of March 11

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The hot topic is Facebook with the proclamation that it’s the “beginning of the end” for the social media outlet. Mark Zuckerberg blogging about the company’s newly stated direction and here’s Recode’s take on the comments. NBC reporting Mark Zuckerberg to Shift Facebook Toward a ‘Privacy-focused’ Platform So what’s the future? TikTok. It’s Rewriting the World John Herrman in the NY Times shares what the video app is all about. As far as social media marketing tips… Eight… 

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Email Marketing – Best Reads Week of March 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Start with the Dos and Don’ts to Improve Your Email Marketing While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success. Here are 13 dos and don’ts for your email newsletters. Don’t #14 – don’t call it a “newsletter.” 7 Principles of Highly Successful Email Marketing 7 principles that will help you make the most of the next email campaign you’ll be working on. 8 Email Design Trends to Guide Your 2019… 

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