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Customer Service – Best Reads Week of September 24

September 25, 2018
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Undeniable Need For Superior Customer Service Each Time, Every Time Like sports teams, when it comes to customer service, a.k.a. customer experience, you cannot take even one play off. Why Great Customer Service Is Key To A Positive Brand Reputation For brands that do it right, contact with customer service makes a different kind of impact — a good one. 5 Small Businesses That Get Customer Experience Right Emulate the moves these businesses make…

September 24, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” How New Orleans Uses Data To Focus Their Marketing On The Most Valuable Customers New Orleans Tourism Marketing Corporation (NOTMC) utilizes location based visitation intelligence for consumer insights and to measure their online media’s effect on offline visitation behavior. Canmore’s Tourism Agency Hopes to Gain Strategic Direction From Community The revived DMO looks…

September 20, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Not Dead: 7 Ways Email Marketing Benefits Your Business Email is still a crucial sales and marketing channel for businesses. In the article above, Kayleigh Alexandra explains why email is not dead, as well as giving you seven tangible ways email marketing benefits your business. Email Marketing Optimization Hacks (Infographic) Just sending email from time to time is not enough. Your potential customers receive dozens of emails every day. But only open a small part of them,…

September 20, 2018
2 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we can get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see your business…

September 19, 2018
3 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Are You Prioritizing The Best Social Media Platform For Your Business? The article above has how to best determine which social platforms are a good fit for your company and which should be kept off the radar. 10 Tips to Effectively Use Social Media 10 tips to help you use social media intelligently to project the right message. A Study Shows the Best Times of Day to Post to Social Media These guidelines can and should replace “spray and…

September 18, 2018
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Adapt Or Die: Why Focusing On The Customer Is More Important Than Ever In this guest post, the founder of Engaging.io, Todd McPhee, says marketing’s no longer about conversations or engagement, but in 2018 it’s all about delighting your customer. Customer Service Conversation Killers The wrong word choice, an ambiguous attitude — can cause conversations to die. The article above has some common conversation killers, and how can you avoid them in customer service. Personalize Customer Service To Boost Sales Opportunities Tips…

September 17, 2018
3 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” NYC & Company Announces NYC Off-Broadway Week Promotion The popular bi-annual program, now in its 10th year, offers visitors and New Yorkers the opportunity to purchase 2-for-1 tickets to 38 unique Off-Broadway productions. Corvette Welcome Fest Returns To Downtown Effingham 500 to 700 corvettes expected for the Corvette Welcome Fest Downtown Party which…

September 13, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Is Alive And Well, Although Evolving Evidence shows that marketers are seeing it as the clear winner of all marketing channels when it comes to the best return on investment. For most, it is still the top of their marketing spend. Included in the article, 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”. Make Email an Important Part of Your Marketing Strategy Done well, email can be an…

September 11, 2018
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 4 Simple Strategies That Will Help You Offer Excellent Customer Service The story about Amazon and the PlayStation will warm your heart. It’s also a great model for your company to follow. Disrupt Your Competition: Lessons From Uber, Amazon, Walmart And Carvana (Who Is Carvana?) When technology meets creativity, the opportunity to create convenience can disrupt competitors and even entire industries. Try adding convenience to your customer experience and see what a difference it can…

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Customer Service – Best Reads Week of September 24

Email Marketing – Best Reads Week of September 17

Customer Service – Best Reads Week of September 17

Email Marketing – Best Reads Week of September 10

Customer Service – Best Reads Week of September 10