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Social Media – Best Reads Week of September 3

September 6, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Something fun to start with… what if all social media and messaging platforms were planets? How would they look as a digital solar system? There’s two infographics showing the Social Media Universe in 2018. One is at Social Media Today. Another is at Marketwatch. Now to helpful tips… How to Research Buyer Personas for More Successful Marketing Campaigns Do you market to multiple buyer personas? Wondering how to be sure you’re marketing to each audience segment in the…

September 4, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Dolphins Announce Football Unites: Cultural Tours In Partnership With Greater Miami, Greater Fort Lauderdale CVBs As part of these educational tours, Miami Dolphins players, alumni and staff will join youth, community leaders and law enforcement to experience the richness and diversity of South Florida. Other initiatives… South African Tourism invites visitors to ‘Discover…

August 30, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Still Achieves Results After 40 Years Even though email marketing is highly effective and serves as a core strategy in almost all brand marketing campaigns, there’s still more marketers can do to improve their email communication with consumers. Almost Half of Consumers Still Prefer Offers Via Email Close to 50 percent of consumers surveyed still prefer to receive offers via email, according to a new survey conducted by Adobe, and are comfortable opting into email relationships with brands. The…

August 29, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Consumer Trust In Social Media Is Declining: Here’s How Brands Should Change Their Strategies Trust in social media has taken a hit. Clearly, it’s time for a new approach. Here are some actions companies should be taking to rebuild trust and re-establish their authority. Another trend in social media a churning. How Should Businesses Cope With Social Media Churn? The key to reducing churn rate is concentrating on what matters: your audience. How to Use Social Media to Grow Your…

August 28, 2018
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, just relax and realize people have been complaining for 4,000 years. Want proof? Consider this tablet complaining about the wrong grade of copper delivered. To improve your customer service, know these 5 Statistics About The Future Of Customer Service With an industry shifting this quickly it can be difficult to determine where to start. Here are five critical statistics that help bring the new CX landscape into perspective. 7 Effective Customer Service Skills Your Team…

August 27, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of destination development than the Manatee County visitors bureau asking for $500,000 in reserve funds for red-tide cleanup Manatee County (FL) has deployed an emergency management team to help clean up dead fish left behind by the red tide algae bloom that has killed wildlife and hurt business in…

August 23, 2018
2 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we can get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see your business…

August 23, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing We’ve offered other tips to growing your email list. There’s 12 here. 6 here. And 12 more here.…

August 22, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Ways To Amp Up Your Social Media Strategy Five key factors to include in your social media strategy to take our online presence to the next level. Grow Your Practice With Social Media While written for the optometry industry, the four tips can easily be applied to any business or industry. 3 Low-Cost Video Tools for Social Media Marketers Need to do more marketing with video? Looking for video tools that are easy to use? In the…

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Email Marketing – Best Reads Week of August 27

Customer Service – Best Reads Week of August 27

Email Marketing – Best Reads Week of August 20