12 Steps To Social Media Success
There are 12 steps to social media success. Here they are in hopes of your small business finding success and seeing sales and revenues increase.
Most Valuable Marketing Channels
What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.
9 Marketing Strategies For a Comeback in 2021
If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.
21 MORE Creative Facebook Post Ideas
The most read marketing column on our website the past two years has been 21 Creative Facebook Post Ideas. We challenged ourselves to come up with another 21. We did it!
Marketing and Business Ahas from #IBS2020
Quite a few marketing and business ahas, takeaways, and quotable nuggets from IBS2020. Here’s the Top-12.
Top Marketing Reads of 2019
What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2019. #10 – Social Media Checklist for Twitter – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on Twitter. #9 – Social Media Checklist for Instagram – In this post, we provide a daily and…
68 Marketing Trends and Predictions for 2020
What new directions should we take with our marketing? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020.
The Most Important Part of Social Media? Engage
We are missing one of – if not THE most important part of social media? Being social.
Social Media – Best Reads Week of June 17
Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Data-Backed Social Media Trends for 2019 [Infographic] This infographic from Awario provides an overview of the most recent social media marketing trends and shifts for 2019. 3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad) Three ripped-from-the-headlines social trends that Simon Kemp, the founder of marketing strategy consultancy Kepios, says are being reported all wrong. Back to the trends you CAN believe, influencer marketing continues to grow. Here are 20 Influencer Marketing Trends and…