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20 Sales Stats That Will Help You Sell Smarter

We haven’t talked about sales in this space. Our Blog posts have shared numerous #BTYTips about marketing and marketing strategies. We have failed you the reader because in today’s dynamic business landscape, the synergy between sales and marketing has become more pivotal than ever before. Sales teams are the frontline soldiers, engaging with customers directly, understanding their needs, and offering tailored solutions. You may have read “teams” and laughed knowing that as a small business owner, you are the “team.” We have come across 20 sales stats that, frankly, changed our practices. We bet after reading them, your practices will… 

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E-newsletter is boring. Rename it.

Even More Creative Names to Rename Your Email Newsletter

  • 4 min read

We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared… 

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More Creative and Engaging Instagram Post Ideas

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We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt… Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops. Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with… 

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Customer Service – Best Reads Week of June 24

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even the concern for customer service? Here’s The Business Benefits of Quality Customer Service Some businesses tack on a customer service team long after they’ve built their product, company and processes. Others make the client experience one of their foundational components from day one—and they’re better off for it. What Customers Wish Retailers Knew About Service Certainly, any business – not just retail – stands to gain from learning what customers expect. The above article… 

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Customer Service – Best Reads Week of June 10

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 33 Ways the Boy Scouts Can Improve Your Customer Service Customer service leaders can learn from the Boy Scout motto, Be Prepared, because there are at least 33 ways the Boy Scouts can improve your customer service. 5 Customer Experience Basics to Avoid A Customer Service Nightmare In the vocal world of social media we live in, poor customer experiences can quickly turn into public customer service nightmares. The article above has 5 customer experience… 

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Customer Service – Best Reads Week of May 28

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why Is Customer Service Training Important To A Business The quality of customer service is important to the success of a business. Some businesses don’t have products that are comparable to the competitors but they get a lot of customers. The reason is that they are caring for their customers. Providing your employees with customer service training can benefit them in a number of ways. Creating Good Customer Service The article explores how to create… 

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Customer Service – Best Reads Week of May 20

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Time to refocus on customer service. Research Finds Businesses Failing to Face Ugly Truth of Their Customer Service Shortcomings Businesses are out of touch with their customers and overestimate the quality of the customer service they provide, according to new research. Customer Service Begins Before You Have A Customer If you want to know where a business will be tomorrow, look at their customer service. 3 Simple (and Free!) Rules For Great Customer Service “Great service… 

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Customer Service – Best Reads Week of May 6

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even concern ourselves with customer service? 4 Reasons Customer Service Ratings Matter More Than You Think So let’s get started improving… Beyond The Basics: How To Improve Customer Service 11 Ways To Transform Your Customer Service Into A Five-Star Experience Or hear it straight from the “five-star man” himself… in the Becoming the Best podcast Horst Schulze, co-founder of luxury hotel chain The Ritz-Carlton, discusses why a focus on customer service is paramount for businesses. Other tips…… 

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