Skip to content

Customer Service – Best Reads Week of October 1

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Really, Hal Becker asks the ultimate question – why is customer service so hard when it’s so simple? With the right strategy and ongoing training, along with easy but effective implementation, any company can provide award-winning customer service and get its customers not only to come back, but to talk about how great the company is. In addition to Becker’s tips, Three Practical Methods To Boost Consumer Experience Marketing Companies recognize the importance of creating a… 

Read MoreCustomer Service – Best Reads Week of October 1

Email Marketing – Best Reads Week of September 24

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Collection of Email Best Practices Using dynamic content, getting responsive, and changing the frequency among the tips offered. 4 Email Marketing Tips Worth Embracing Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read the above for a few useful tips. 7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic] The team from GetResponse share their tips for combing landing… 

Read MoreEmail Marketing – Best Reads Week of September 24

Customer Service – Best Reads Week of September 24

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: The Undeniable Need For Superior Customer Service Each Time, Every Time Like sports teams, when it comes to customer service, a.k.a. customer experience, you cannot take even one play off. Why Great Customer Service Is Key To A Positive Brand Reputation For brands that do it right, contact with customer service makes a different kind of impact — a good one. 5 Small Businesses That Get Customer Experience Right Emulate the moves these businesses make… 

Read MoreCustomer Service – Best Reads Week of September 24

Email Marketing – Best Reads Week of September 17

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Not Dead: 7 Ways Email Marketing Benefits Your Business Email is still a crucial sales and marketing channel for businesses. In the article above, Kayleigh Alexandra explains why email is not dead, as well as giving you seven tangible ways email marketing benefits your business. Email Marketing Optimization Hacks (Infographic) Just sending email from time to time is not enough. Your potential customers receive dozens of emails every day. But only open a small part of them,… 

Read MoreEmail Marketing – Best Reads Week of September 17

Customer Service – Best Reads Week of September 17

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Adapt Or Die: Why Focusing On The Customer Is More Important Than Ever In this guest post, the founder of Engaging.io, Todd McPhee, says marketing’s no longer about conversations or engagement, but in 2018 it’s all about delighting your customer. Customer Service Conversation Killers The wrong word choice, an ambiguous attitude — can cause conversations to die. The article above has some common conversation killers, and how can you avoid them in customer service. Personalize Customer Service To Boost Sales Opportunities Tips… 

Read MoreCustomer Service – Best Reads Week of September 17

Email Marketing – Best Reads Week of September 10

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Is Alive And Well, Although Evolving Evidence shows that marketers are seeing it as the clear winner of all marketing channels when it comes to the best return on investment. For most, it is still the top of their marketing spend. Included in the article, 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”. Make Email an Important Part of Your Marketing Strategy Done well, email can be an… 

Read MoreEmail Marketing – Best Reads Week of September 10

Customer Service – Best Reads Week of September 10

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: 4 Simple Strategies That Will Help You Offer Excellent Customer Service The story about Amazon and the PlayStation will warm your heart. It’s also a great model for your company to follow. Disrupt Your Competition: Lessons From Uber, Amazon, Walmart And Carvana (Who Is Carvana?) When technology meets creativity, the opportunity to create convenience can disrupt competitors and even entire industries. Try adding convenience to your customer experience and see what a difference it can… 

Read MoreCustomer Service – Best Reads Week of September 10

Improving Customer Service Through Life-long Learning

  • 4 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. This is a huge motivator as the brand that shows any… 

Read MoreImproving Customer Service Through Life-long Learning

Email Marketing – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Still Achieves Results After 40 Years Even though email marketing is highly effective and serves as a core strategy in almost all brand marketing campaigns, there’s still more marketers can do to improve their email communication with consumers. Almost Half of Consumers Still Prefer Offers Via Email Close to 50 percent of consumers surveyed still prefer to receive offers via email, according to a new survey conducted by Adobe, and are comfortable opting into email relationships with brands. The… 

Read MoreEmail Marketing – Best Reads Week of August 27