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Join the Travel and Tourism Movement

  • 2 min read

Many of us are likely familiar with the frequently touted (and research-proven) positive effects of travel on our work performance, relationships and personal well-being. But, with all the national conversation about creating and keeping good American jobs, how much thought do we give to travel’s economic power in our lives? It certainly deserves our attention. Travel is a top-10 employer in 49 states and the District of Columbia. The industry played a major role in America’s economic recovery post-recession—and now, travel is our country’s number one service export, accounting for 11.2 percent of all U.S. exports in 2016. The U.S.… 

Customer Service – Best Reads Week of April 30

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 4 Customer Service Myths That Are Holding Your Business Back There are still a lot of misconceptions about how to handle different situations or how certain scenarios could play out. Above are four of the most damaging customer service myths that are affecting businesses today. Identifying Customer Service Pain Areas and How to Solve Them In the article above, the customer service pain areas of the customers – some pressing issues, urgent needs and what could be the… 

Tourism Best Practices – Week of April 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs are preparing events for National Travel and Tourism Week, May 6-12… Dodge City, KS will celebrate Train Day in conjunction with NTTW Emporia, KS will host a Wild Card Tour Pearland, TX throws a Block Party Norman, OK hosts a Tourism Luncheon While not related by NTTW, this promotion by the Fort Lauderdale (FL) CVBs is worth copying noting…2-for-1 Summer Deals at 45 locations. Other events to… 

Customer Service – Best Reads Week of April 23

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: A Checklist for Superior Customer Service When your goal is building a world-class customer service organization delivering superior customer service, checking these items off this top 10 list will be especially gratifying. 10 Effective Ways To Transform Your Customer Service And Customer Experience 10 truly transformational steps that Micah Solomon often suggests to clients (as a customer service consultant), that can make deep and lasting change for your company or organization. Empathy – A Two-way Street in Customer Service… 

Tourism Best Practices – Week of April 23

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   Visitor Centers much of the talk this week… Hannibal (MO) with a riverboat theme design. Springfield (IL) to utilize old law office for visitor center. Putnam (WV) to go mobile with their visitor center. In marketing strategy… Detroit Launches New Restaurant-Focused YouTube Show Palm Springs looks to wellness initiatives to draw visitors. They are the first domestic destination to join Wellness Tourism Association Wayfinding project approved in Roanoke… 

Customer Service – Best Reads Week of April 16

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Bad Customer Service Ruining Shoppers’ Lives New survey – 68% of consumers are fed up with poor customer service and they would buy more from brands if they upped the customer service experience. How LEGO Customer Service Wins Back Upset Customers: A Simple Recovery Approach Works Wonders How LEGO brings a customer closer to the brand with a simple customer service letter. What’s the Cost of Disconnected Customer Service? If customer service is disconnected from the rest of… 

Tourism Best Practices – Week of April 16

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVBs look to enhance their communities in unique ways… McPherson (KS) through Barn Quilts The CVB hosted an event to paint barn quilts so more would be in the community. The Springfield (IL) CVB partners with the state to re-open Historic Lincoln Offices. The Bloomington-Normal (IL) CVB shares the cost of a sports marketing study.   Kalispell (MT) hosts an event to boost international tourism Shreveport-Bossier (LA) hosts… 

Customer Service – Best Reads Week of April 9

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 4 Trends Customer Service Teams Are Using to Kill the Competition Forget the sales pitch at the end of the article, focus on the four trends savvy customer service teams are actively embracing to create an outstanding customer experience, bring in more revenue, and create repeat business. Baby Steps: Make These Simple Changes To Improve Your Customer Service The items on Micah Solomon’s list are all small or small-ish, they’re far from trivial and they’re all worth undertaking!… 

Tourism Best Practices – Week of April 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tug Valley (WV) CVB looks to open pop-up art gallery Cabell-Huntington (WV) CVB to Install “Functional Art” Brochure Rack at Airport Emerald Coast CVB (FL) installs a 210-gallon saltwater aquarium at their Welcome Center Destination Niagra helps with a local park; adds branding to park. Hilton Head looks to expand tourism on bicycles Jefferson City (MO) CVB funds development of attraction (old prison) through concert The Perry County…