Blog - Back To You Marketing

Five Things A Small Business Can Do Today To Strengthen Your Online Presence

December 19, 2024December 19, 2024

In today’s digital age, having a strong online presence is essential for small businesses to thrive and connect with their audience. Whether you’re just starting out or looking to grow your customer base, there are simple yet impactful steps you can take to enhance your visibility and credibility online. From optimizing your website to engaging with your community on social media, these five actionable #BTYTips can help your business stand out and build lasting relationships with customers. Here’s the five strategies you can implement today to make a big difference in your digital footprint and strengthen your online presence: For…

Five Things A Small Business Can Do Today To Clarify Your Brand Message

December 12, 2024December 12, 2024

Crafting a clear brand message is essential for any small business looking to stand out in a crowded market. When your message is clear, it not only resonates with your audience but also builds trust and loyalty over time. The good news? You don’t need a massive budget or a lengthy process to refine your brand message. Here are five actionable steps you can take today to bring clarity and focus to how your business communicates its value. For more #BTYTips on branding, see A Winning Strategy for Developing Your Company’s Brand and 4 Mistakes Brand Builders Should Avoid.

Five Quick Holiday Marketing Boosts for Small Businesses

November 30, 2024November 30, 2024

The holiday season is the perfect opportunity for small businesses to shine, but with so much competition, standing out can be a challenge. Fortunately, you don’t need a massive budget or months of planning to make an immediate impact. By focusing on a few key marketing strategies, you can attract customers, boost sales, and strengthen your brand! Here are five quick and effective holiday marketing #BTYTips you can implement today to elevate your business this holiday season. 1. Spruce Up Your Website The holidays are a busy time for online shopping! Ensure your website is mobile-friendly, loads quickly, and highlights…

20 Sales Stats That Will Help You Sell Smarter

October 19, 2023October 20, 2023

We haven’t talked about sales in this space. Our Blog posts have shared numerous #BTYTips about marketing and marketing strategies. We have failed you the reader because in today’s dynamic business landscape, the synergy between sales and marketing has become more pivotal than ever before. Sales teams are the frontline soldiers, engaging with customers directly, understanding their needs, and offering tailored solutions. You may have read “teams” and laughed knowing that as a small business owner, you are the “team.” We have come across 20 sales stats that, frankly, changed our practices. We bet after reading them, your practices will…