Marketing and Business Ahas from #IBS2020
Quite a few marketing and business ahas, takeaways, and quotable nuggets from IBS2020. Here’s the Top-12.
Top Marketing Reads of 2019
What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2019. #10 – Social Media Checklist for Twitter – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on Twitter. #9 – Social Media Checklist for Instagram – In this post, we provide a daily and…
68 Marketing Trends and Predictions for 2020
What new directions should we take with our marketing? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020.
Is a mobile app right for my small business or organization?
Is a mobile app right for my small business or organization? I talk to business owners every day and almost invariably they fall into a few categories in regards to a mobile app. The most often heard response is they don’t understand how it would benefit them. The second is they tried it three or four years ago and didn’t see the outcome they wanted. The last is that mobile apps are too expensive. While these are understandable responses, I would like to show you how mobile apps can have an impact on your small business or organization. Let’s…
Do You Have a Digital Marketing Strategy?
Develop a solid strategy. For your digital marketing, here’s what one might look like.
Email Marketing – Best Reads Week of June 24
Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Is Email Marketing Still A Valid Business Strategy? Four reasons why email marketing remains the number one options for marketing. Further, A Quick Look at Email Marketing in 2019 and Why It Is Important To the how-to… How To Create An Effective Email Marketing Campaign What to write, how to write it, and design covered in the article above. 7 Ways To Humanize Your Automated Email Marketing Some simple and actionable tips to humanize your…
The Most Important Part of Social Media? Engage
We are missing one of – if not THE most important part of social media? Being social.
Social Media – Best Reads Week of June 17
Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Data-Backed Social Media Trends for 2019 [Infographic] This infographic from Awario provides an overview of the most recent social media marketing trends and shifts for 2019. 3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad) Three ripped-from-the-headlines social trends that Simon Kemp, the founder of marketing strategy consultancy Kepios, says are being reported all wrong. Back to the trends you CAN believe, influencer marketing continues to grow. Here are 20 Influencer Marketing Trends and…
Tourism Best Practices – Week of June 17
Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Alpharetta Welcomes Visitors With ‘Summer Eats And Treats’ The campaign showcases some of the Georgia city’s attractions and cuisine. Empire State Building Visitors Will Soon Get Personalized Travel Tips for Their Best NYC Vacation Ever An exhibit, in partnership with NYC and Company, asks travelers about their interests and length of stay before…