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Social Media – Best Reads Week of April 23

April 25, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: If you recall, Facebook changed their algorithm three months ago affecting brands’ posts in followers’ feeds. How’s it going so far? 3 Notes on Facebook’s News Feed Changes Thus Far We offered 10 directions to take in lieu of Facebook’s changes. Here’s three other ways to maximize your social media output and 10 Types of Posts to Help You Stand Out Online As summer and “vacation season” nears, here’s How to Use Social Media to Bring Customers Closer to Your Brand When…

April 24, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: A Checklist for Superior Customer Service When your goal is building a world-class customer service organization delivering superior customer service, checking these items off this top 10 list will be especially gratifying. 10 Effective Ways To Transform Your Customer Service And Customer Experience 10 truly transformational steps that Micah Solomon often suggests to clients (as a customer service consultant), that can make deep and lasting change for your company or organization. Empathy – A Two-way Street in Customer Service…

April 20, 2018
5 min read

We made a mistake in an email. We were so excited about our 500th blog post, that in our haste to share it with you, we failed to check what was to be a link to the blog page on our website. Shortly after we hit ‘send,’ someone replied and said, “Your link doesn’t work!” Doh! Mistakes are going to happen. They happen to the biggest of brands. To help ensure we don’t make any (fewer,) we regrouped and put together our “Before You Hit Send Check-list.” Because we’re of the sharing nature, here it is. The ‘From’ name The ‘From’…

April 19, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How To Deliver Email Marketing Strategies That Work If you have small business email marketing is the best and the easiest way to get more clients, so while writing email messages here are some strategies that you should follow. 15 Essential Elements of Every Marketing Email In the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. The article above has a checklist of…

April 18, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 14 Social Media Advertising Lessons Inspired By Vero’s Success 14 colleagues weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. How Your Social Media Can Stand Out From the Crowd (VIDEO) By following these tips you will be able to build a solid social media following that stands out from the crowd. This Is How to Blow Up Your Business on Social Media The two secrets you need to know…

April 17, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Bad Customer Service Ruining Shoppers’ Lives New survey – 68% of consumers are fed up with poor customer service and they would buy more from brands if they upped the customer service experience. How LEGO Customer Service Wins Back Upset Customers: A Simple Recovery Approach Works Wonders How LEGO brings a customer closer to the brand with a simple customer service letter. What’s the Cost of Disconnected Customer Service? If customer service is disconnected from the rest of…

April 12, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Overlook the Power of Email? This article explains why marketers should not overlook the power of the email channel, and why it should be considered holistically among brands’ entire marketing and media mix says. Before you start email campaigns, set goals. To help set them, 2018 Email Marketing Goals [Infographic] From an email benchmark report, a range of key findings which can help you optimize email performance in line with broader usage trends. Don’t call…

April 11, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 4 Elements of a Strong Social Media Strategy When thinking about structuring a strong social advertising strategy, you’ll want to include four specific elements. Three Signs It’s Time To Pivot Your Social Media Program Three triggers to look for when identifying a need for change in your social media program. As Facebook Shifts, Instagram Emerges As A New Home For Brands For businesses seeking to stay ahead of the social curve, the article above has why doubling…

April 10, 2018
2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: 4 Trends Customer Service Teams Are Using to Kill the Competition Forget the sales pitch at the end of the article, focus on the four trends savvy customer service teams are actively embracing to create an outstanding customer experience, bring in more revenue, and create repeat business. Baby Steps: Make These Simple Changes To Improve Your Customer Service The items on Micah Solomon’s list are all small or small-ish, they’re far from trivial and they’re all worth undertaking!…

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Customer Service – Best Reads Week of April 23

Before You Hit Send Email Check-list

Email Marketing – Best Reads Week of April 16

Customer Service – Best Reads Week of April 16

Email Marketing – Best Reads Week of April 9

Customer Service – Best Reads Week of April 9