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Customer Service – Best Reads Week of August 27

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, just relax and realize people have been complaining for 4,000 years. Want proof? Consider this tablet complaining about the wrong grade of copper delivered. To improve your customer service, know these 5 Statistics About The Future Of Customer Service With an industry shifting this quickly it can be difficult to determine where to start. Here are five critical statistics that help bring the new CX landscape into perspective. 7 Effective Customer Service Skills Your Team… 

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Social Media Checklist for Twitter

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As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we can get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see your business… 

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Email Marketing – Best Reads Week of August 20

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing We’ve offered other tips to growing your email list. There’s 12 here. 6 here. And 12 more here.… 

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Customer Service – Best Reads Week of August 20

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, why the weekly (we post these weekly) reminder of customer service? Because Google Finds Customer Service Beats Loyalty Programs Travelers are starting to place a higher priority on customer experience over loyalty programs. Google’s data just proves it. Three Ways To Step Up Your Customer Service Take a step back and think about how you can freshen your approach to customer service, specifically by considering the three tips in the article above. 3 Bad Habits… 

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Email Marketing – Best Reads Week of August 13

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing is an effective marketing channel, Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email and New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth To optimize your efforts and realize the ROI and revenue growth, Email Marketing Best Practices: Tips To Become A Better Marketer Some of the best email practices for 2018 and a brief on the businesses that practice… 

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Customer Service – Best Reads Week of August 13

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, a reminder Why Great Customer Service Matters It matters because customer service is generally so poor nowadays that some ponder Is Customer Service Dead? (It’s not.) In fact, we’re reminded Customer Service is Always Number 1 It also Goes a Long Way So improve your customer service. Read how to Create A Differentiated Customer Experience An interview with the CEO of Celebrity Cruises, Lisa Lutoff-Perlo, to better understand how she and her company have been able to build… 

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Email Marketing – Best Reads Week of August 6

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing an effective marketing channel, here’s Why Email Still Reigns Supreme The infographic gives eight reasons for email’s effectiveness. How To Structure Your Email Program To Retain Customers Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Five Ways Your Dealership Can Use Email Marketing To Increase Sales While written for the auto industry, the tips in the… 

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Customer Service – Best Reads Week of August 6

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: To improve customer service, one must first know What Customers Want and Expect You are being compared to the best service they have ever received – from any company or any person. It could be a vendor, a retail store, even an online seller – any business. Customers now know what great customer service looks like, and they expect it from you. 5 Ways to Improve Your Customer Service Five things that every small business owner should… 

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Email Marketing – Best Reads Week of July 30

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: All You Need To Know About The Basics Of Email Marketing Great explanation of the virtues of implementing an email marketing strategy, how to analyse data from your emails to simplify your marketing strategy, and what actionable takeaways you can use to create value for your customers through email marketing. How to Launch Your First Email Marketing Campaign and Get the Results You Want Good read on how to launch your first email marketing campaign, which will boost engagement for… 

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