Your email marketing campaigns are underway! You have a well-designed email with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Here’s 15 fixes to help with the success of your campaigns and how to measure your success:

5 Practical Tips to Improve Your Email Marketing Campaign

Here are five practical tips that help you get more subscribers as well as increase your engagement.

Spring Sending: Time for a Fresh Start

A few suggestions that should help to provide some well-needed tender loving care for your marketing efforts. (And remember … given all that your email marketing does for your company, it deserves your attention.)

Email Marketing: Best Practices for Success

A few things that every marketer should be keeping in mind every time they sit down to write something for their email list.

How to Measure the Business Impact of Your Email Marketing

Use these worksheets to tie your email marketing activities to business results.

Increase Your Sales with Email Marketing: Measuring the Impact of Your Email Marketing

The recorded webinar will help you determine the metrics that matter. It discusses open rates, click through rates, finding the best day and time to send, and how your email campaigns relate to your business goals.

We offer live seminars on email marketing, social media and customer service. See the offerings on our Speaking page.

How to Marry your Social Media and Email Marketing Campaigns

Three easy ways to make your e-mail marketing more effective, using social media.

We recently offered 7 Ways to Integrate Social Media and Email Marketing.

Finally, if you’re a small business, encouragement! How Small Businesses Can Conquer the Big World of Email Marketing

Five email marketing must-haves for small businesses.

For more email marketing tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.