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Perspective and the Success (or Failure) of Your Business

  • 3 min read

“Can we chat about Facebook?” A local restaurant owner asked me to talk Facebook and marketing in general. Of course I would! I travel all over speaking about social media. Here’s the opportunity to chat about it here at home with a friend. Besides, he serves one of my favorite sandwiches. This was an opportunity to grab a favorite meal and help a local restaurant recoup some lost earnings. I found myself listening more that sharing. He was so refreshing and positive. I found I had a second appetite that I couldn’t sate! Of course being closed for nearly 8… 

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Marketing During the Coronavirus Pandemic – Immediate To-dos and Content Strategies

  • 10 min read

Does a small business do marketing during the COVID-19 crisis? Brendan Egan summarized the current state of things perfectly, “…these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn’t be doing with their business.” Consider what should be the goal of any business during any crisis – to stay alive. Any of these sound familiar? “There’s one word for ad spending: uncertain.” “The terrorism attack also led to cancellations of sporting events.” “The commissioner of baseball canceled all Major League games. The Emmy Awards were postponed. Broadway shows… 

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21 MORE Creative Facebook Post Ideas

  • 5 min read

The most read marketing column on our website the past two years has been 21 Creative Facebook Post Ideas. We challenged ourselves to come up with another 21. We did it!

Top Marketing Reads of 2019

  • 3 min read

What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2019. #10 – Social Media Checklist for Twitter – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on Twitter. #9 – Social Media Checklist for Instagram – In this post, we provide a daily and… 

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68 Marketing Trends and Predictions for 2020

  • 3 min read

What new directions should we take with our marketing? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020.

Is a mobile app right for my small business or organization?

  • 4 min read

Is a mobile app right for my small business or organization?   I talk to business owners every day and almost invariably they fall into a few categories in regards to a mobile app. The most often heard response is they don’t understand how it would benefit them. The second is they tried it three or four years ago and didn’t see the outcome they wanted. The last is that mobile apps are too expensive. While these are understandable responses, I would like to show you how mobile apps can have an impact on your small business or organization. Let’s… 

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Email Marketing – Best Reads Week of June 24

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Is Email Marketing Still A Valid Business Strategy? Four reasons why email marketing remains the number one options for marketing. Further, A Quick Look at Email Marketing in 2019 and Why It Is Important To the how-to… How To Create An Effective Email Marketing Campaign What to write, how to write it, and design covered in the article above. 7 Ways To Humanize Your Automated Email Marketing Some simple and actionable tips to humanize your… 

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